Welcoming a visitor to your website is a lot like meeting someone new for the first time. You start with some cursory introdcutions, shift awkwardly from foot to foot, delve into some surface level stuff, like what you do and where you come from, and if you hit it off, you might start talking about your latest favourite books and the best restaurants in your neighbourhood and before you know it, you’re exchanging numbers and meeting up for croissants and coffee. Or nachos and ciders.
Just like meeting someone new, your website is all about making a good first impression. You want people to stick around (click around haha) and get to know you. To make this happen, you don’t need a fancy, expensive website, you just need an effective one. Sometimes people get stuck on creating the perfect site, and it causes the kind of creative quicksand we can fall into with writer’s block. Whether your site is one page or one hundred, if you follow the steps below, you’ll be well on your way to having an effective author website.