SEO – A Buzz Word You Should Care About:
Do you know how to write SEO friendly blog posts? Until recently, I didn’t (and even now, I’m still learning). Lately I’ve been doing lots of research about SEO, and if there’s one thing I’ve learned, it’s that:
SEO is a really powerful way to attract more visitors to your blog.
Even better, SEO doesn’t have to be complicated! It’s something that any blogger can incorporate into their posts to make sure they’re continually increasing the number of people who visit their site.
(A caveat: SEO can most certainly be complicated if you want it to be: it’s an ever-evolving field that changes every time search engines update their algorithms [which is several times a year]. This post will give you an overview of SEO, but if you want to really get into the details and science behind SEO, check out this post and this post to get started.)
I’ve compiled 5 resources to help you learn how to write SEO friendly blog posts, but before we get to that, let’s talk very briefly about what SEO is.
What is SEO?
Wikipedia says that SEO (Search Engine Optimization) is: ‘the process of improving the visibility of a of a website or a web page in search engines’ “natural,” or un-paid … search results’.
I think of SEO simply as a way to bring more traffic to a blog or website. If you can increase the number of times your blog shows up in search results, you’ll increase the number of people visiting your site. And now onto the tips for improving your blog’s SEO!
5 Resources to help You Write SEO Friendly Blog Posts:
If you read one post on SEO, make it this one from ProBlogger. This is the best SEO post I’ve come across for giving actionable advice on how to improve SEO for your blog right away (and it’s not all that hard to do!).
This post includes 4 quick tips for improving your blogs’ chances of showing up in search results.
Aaron and Giovanna wrote a book about SEO, but they have kindly shared their tips on SEO for bloggers on their site. The Blogger’s Guide to SEO includes background information on how search engines like Google work that the average person (like me!) can understand, as well as tips for making your blog posts SEO friendly.
If you really want to dig into SEO for your blog, check out this series of 41 (41!) posts on SEO from TentBlogger. This is the series I used to improve SEO on my site over the past few weeks. A caution though: many of these posts are geared towards people using WordPress.org, although there are still good tips in there for people who are using other platforms.
One easy-to-overlook part of SEO is the images you include in your blog posts. The size of your image, its relevancy to your post content, its ALT tags and even its name can affect your SEO results. Check out ClickZ’s post above to make sure your images are contributing to your SEO strategy.
What do you think?
Do you think about SEO when writing blog posts? Do you have any SEO tips to share? I’d love to hear them!
Image source: Portland Mike on Flickr